On Oz: Broken Kingdom, I led the definition and execution of the full end-to-end UI/UX, which ultimately helped the game earn a spotlight in the 2016 Apple Keynote and an Apple Editor’s Choice award. I built and mentored a team of UI/UX designers and engineers, established the workflow systems, and created the visual style guide to ensure consistency across every feature. Working closely with engineering, production, art, and marketing teams, I ensured alignment between gameplay, visuals, and launch plans.

In addition to building the core HUD, I designed and implemented key game systems including PVP matchmaking and combat UI, card management systems, and progression features such as leveling, rewards, and upgrade paths. I also drove the development of social systems such as guild creation and management, real-time chat, and in-game gifting to increase engagement and retention. Creating a painterly aesthetic for the interface (inspired by Hearthstone) was particularly challenging, especially when designing detailed character card frames and iconography. The game was engineered to run seamlessly across iOS and Android as well as Facebook, requiring careful design decisions to support multiple aspect ratios and resolutions without compromising visual quality or usability.