In this project, as the UI/UX Manager, my primary objective was to revamp the UI/UX while preserving the title’s recognizable visual identity to avoid confusing existing users. Our studio undertook a major initiative by rebuilding the entire game using Unity 4.6, which introduced a new UI system called uGUI. I took the lead in mastering this system and sharing my expertise with other UI/UX designers on the team. By enabling designers to directly implement their screens into Unity, I facilitated the liberation of engineers from layout design tasks. Under my leadership, we introduced new features such as a redesigned store, a poker mini-game, and a tournament system. Additionally, I oversaw the redesign of app store screenshots to highlight these new features.

One of the notable challenges of this project was catering to a target demographic aged 50-60 years. I led extensive research efforts to understand their unique device usage patterns, as they interact with technology differently from younger users. To better serve this demographic, I guided the team in creating personas and conducting competitive analysis of top-performing slots games. This approach proved instrumental in tailoring the UI/UX to meet their specific needs and preferences.