NETFLIX: NEW EXPERIENCES

Working in partnership with Netflix, various interactive features were explored including a passcode entry feature, vision mode feature, timeline feature, contextualized information feature, contextualized button feature, puzzle mechanic, and trace mechanic. These features were designed to bridge the differences between narrative stories and game experiences. High fidelity visuals were created to communicate these experimental interactive features to key stakeholders at Netflix.

INFO

PLATFORM

Smart TVs, iOS, Android, PC, Game Consoles

DATE

2019-2022

SKILLS

Freelance UI/UX Design

COMPANY

PASSCODE ENTRY FEATURE

Explored a feature that required a user to input a passcode. In this example it was used to unlock a phone, which would require the user to to remember the passcode from a previous scene. Failing to remember the passcode will change the narrative. This feature used the To All the Boys I’ve Loved Before franchise, a teen romantic comedy.

VISION MODE FEATURE

This feature allowed the user to turn on a vision mode to see what is beyond the current scene. Stranger Things was used in this concept as the Vision mode would allow the user to toggle between the real world and alternate dimension, known as the Upside Down. To reinforce the Upside Down vision state Tentacles were used in the interface.

TIMELINE FEATURE

Explored a feature to show a timeline of events to expand on the lore of a franchise. The Witcher was used in this example as the lore is quite extensive. Users can opt in to view the timeline contextually during key points in the show if they wanted to learn more about the lore.

CONTEXTUAL BUTTON FEATURE

In this example I explored ways to present button choices that were more contextual to the scene. Cobra Kai was used in this example to show options in a fight scene. This feature would allow a closer association to the action being selected and the character that would perform the action as the standard choice option layouts were only shown at the bottom, making it hard to understand who would be performing the action.

CONTEXTUAL INFORMATION FEATURE

Explored a feature to show contextual information when watching a show. This was for a more casual interactive experience as the information was only additional and not required. Users can opt out and ignore this feature to continue their experience if they desired. In this example, Our Planet was used to show how more information on Jelly Fish can be viewed if desired.

PUZZLE FEATURE

This feature would force the user to solve a puzzle to advance the narrative. UI elements will need to be ordered in a specific way to solve the puzzle. Money Heist and Dragon Prince were used in these exploratory concepts.

TRACE MECHANIC

This feature explored the use of 2nd screens and multiple people. One user would pick the choice while the other traces a symbol on their device. In this example we used the Witcher as the lore had established magic spells that the user could trace.

INTERACTIVE SPECIALS

Explored how interactive features would look and feel for numerous Netflix franchises. These franchise include Mighty Little Bheem, Cupcake and Dino, The Queen’s Gambit, and Sugar rush.