Directed UI/UX for Jackpot Slots, a top free-to-play mobile casino title featured on Google Play, boasting 12M+ lifetime downloads and a 4.4★ rating from 229k+ reviews. Led the overhaul of the UI/UX for this casual casino game by fully recreating it in Unity 4.6 (uGUI) to modernize the game and match competing titles, introducing new retention and monetization features while refreshing its recognizable visual identity to ensure a smooth transition for millions of existing players.

I established new in-engine workflows between art, design and engineering that leveraged Unity 4.6’s then-new uGUI system, enabling UI/UX designers to create and iterate directly in-engine and significantly reducing engineering dependencies. I hired and trained UI/UX designers to work effectively in Unity, and I implemented live-ops workflows that automated asset creation for in-game messaging and marketing ads, improving turnaround time and consistency. In addition to overseeing the project, I personally delivered most of the design and implementation for key UI/UX features, including a redesigned store, a poker mini-game, and a tournament system. I also led the redesign of app store assets, which contributed to the game’s high visibility and strong marketplace performance.

To engage the core demographic of players aged 50–60, I led persona development and competitive analysis of top-performing slots games. These insights informed design decisions optimized for their device usage patterns and preferences, contributing to sustained success in the competitive casino games market.