As a freelance UI/UX designer for Netflix and various content creators, I led user experience strategy for content creators and addressed complex UI/UX challenges across multiple Netflix Interactive releases. I ensured all work adhered to Netflix’s UI/UX standards, providing hands-on solutions that improved user interaction and engagement. Partnering closely with stakeholders and content creators, I helped conceptualize and deliver complete UI suites for numerous titles, supported by detailed wireframes and design specifications that streamlined communication and implementation.

Serving as the primary liaison for UI direction and feedback, I contributed to You vs. Wild: Out Cold, Ranveer vs. Wild with Bear Grylls, Barbie: Epic Road Trip, Jurassic World Camp Cretaceous: Hidden Adventure, Johnny Test’s Ultimate Meatloaf Quest, and Escape the Undertaker. I also provided final UI asset support for Triviaverse, Headspace: Unwind Your Mind, and The Last Kids on Earth: Happy Apocalypse to You.

For You vs. Wild: Out Cold, I ensured the content creator understood and adhered to Netflix’s submission guidelines and UI best practices by reviewing and providing detailed feedback on their deliverables. During development, the project required a large set of intricate and function-specific icons to clearly convey player choices and outcomes. Due to the complexity and the need for consistent visual language, I took a hands-on role in designing much of this iconography myself, ensuring it aligned with both the creative vision and technical constraints. I also defined the final UI color palette and delivered all production-ready assets in strict compliance with Netflix’s technical requirements. This title went on to win an Emmy for Outstanding Interactive Media for a Daytime Program.

Working with key stakeholders from Netflix and Banijay Asia, I developed the look and and feel of the interface and delivered 15 unique icons based off the needs of the content creator. This was a unique project as the content creator was based in India, which required extra coordination for communication and feedback loops as everyone resided in different time zones. All assets were delivered ahead of schedule and on budget.

Designed 10 unique icons for Triviaverse, a Netflix trivia game. These icons were used for the challenges feature and acted as the payoff for reaching a new high score tier. Numerous ideas were explored with key stakeholders on the project as some of the tiers did not translate easily to a readable icon at a small size. It was really fun to design these icons as Triviaverse had a very distinct art style.