In my capacity as a freelance UI/UX designer for Netflix, I took charge of steering user experience strategies for content creators and proactively tackled UI/UX challenges across various Netflix Interactive releases. Ensuring alignment with established UI/UX standards, I provided hands-on solutions to enhance user interactions. Collaborating closely with Netflix stakeholders and content creators, I played a pivotal role in conceptualizing and executing comprehensive UI suites for numerous titles. Thorough documentation of wireframes and design specifications facilitated seamless communication among internal stakeholders at Netflix.

As a primary liaison for UI direction and feedback, I contributed to several Netflix Interactive titles, including You vs. Wild: Out Cold, Ranveer vs. Wild with Bear Grylls, Barbie: Epic Road Trip, Jurassic World Camp Cretaceous: Hidden Adventure, Johnny Test’s Ultimate Meatloaf Quest, and Escape the Undertaker. Additionally, I supported the production of final UI assets for Triviaverse, Headspace: Unwind Your Mind, and The Last Kids on Earth: Happy Apocalypse to You.

This was one of the first interactive titles I worked on at Netflix. I was in charge of assuring the content creator understood the submission guidelines and followed best practices for the UI by reviewing and providing feedback for their UI deliverables. I was very hands on for this project as it required a lot of complex iconography in which I helped design. I helped define the final color palette for the UI and provided the final production assets, which had strict submission guidelines. This title won an Emmy for Outstanding Interactive Media for a Daytime Program.

Working with key stakeholders from Netflix and Banijay Asia, I developed the look and and feel of the interface and delivered 15 unique icons based off the needs of the content creator. This was a unique project as the content creator was based in India, which required extra coordination for communication and feedback loops as everyone resided in different time zones. All assets were delivered ahead of schedule and on budget.

Designed 10 unique icons for Triviaverse, a Netflix trivia game. These icons were used for the challenges feature and acted as the payoff for reaching a new high score tier. Numerous ideas were explored with key stakeholders on the project as some of the tiers did not translate easily to a readable icon at a small size. It was really fun to design these icons as Triviaverse had a very distinct art style.